Welcome, TpT sellers! If you’re reading this, you probably know that having a searchable title for your Teachers Pay Teachers product is crucial to selling on Teachers Pay Teachers.
After all, your title is how teacher buyers find you – it needs to be in line with teacher’s thoughts, informative, and relevant to what teachers will be looking for. But let’s face it, finding a title that allows you to show up on page one of the search is be about as easy as herding cats in a kindergarten classroom.
Fear not, because I’ve got you covered! In this blog post, I will share some tips and tricks on creating searchable titles for your products that help you sell MORE on TpT. I will also share with you a FREE guide for crafting the perfect title in TpT and my EXCLUSIVE digital title tracker that helped me increase traffic over 200%. So grab your favorite after hours drink, put on your thinking cap, and let’s get those titles poppin’!
Know Your Audience When Selling on Teachers Pay Teachers
Do you know who you are selling to on TpT? If you make products and post them without considering how your buyer is going to be searching in TpT, you might not be showing up in search.
Consider this: Every major brand has its ideal customer.
For Sally Beauty Supply, that customer’s name was Alexis. She wasn’t real, but when the executives considered any decision within their branding (music, colors, website, products, ads), they considered what Alexis would want. They had created a fictitious person, writing an entire biography of her life, so they knew exactly HOW their ideal customer would be shopping.
When you consider who your ideal customer is, you better understand what they are looking for, how they will use the Teachers Pay Teachers search bar, and what will help them go from browser to buyer.
By knowing your ideal customer, you can better write titles they will be searching for. So, if you haven’t nailed down your ideal TpT buyer, it’s time to consider who they are.
Use Keywords In Your TpT Titles
Knowing your ideal buyer is a great first step, but you also need to be showing up in search.
How do you do that? Using keywords in your product titles that help your product’s SEO (search engine optimization) on both TpT and search engines like Google.
There are three ways to do this:
1) In TpT, search your product’s topic and see what TpT suggests. Some buyers will use TpT’s suggestion to conduct their search or help them create a search.
2) In Google, do the same thing as in the TpT search. Google will generate common phrases, and this can help you see what people are searching for so you can use it to your advantage.
3) Conduct keyword research on sites like Ubbersuggest or Answer the Public. These platforms allow you to see what short and long-tail keywords people search for so you can use them in your product titles (and descriptions).
Be Clear, Not Cutesy
Your title for products you are selling on Teachers Pay Teachers are there to help buyers find them.
You may have a punny title or a title that is super cute, but if buyers aren’t searching for it, your product won’t be found.
Take, for example, my Thirteen Colonies Research Project. I stand behind this project, knowing it is a great product for fifth-grade teachers. In this project, students collect evidence at different learning stations and then write a charter to the king.
I originally titled this product “Thirteen Colonies Charter.” It describes what students will initially do, but no buyer will be searching using the word “charter.” That leaves my title with only the words “Thirteen Colonies” to rank, and that’s a competitive market on TpT.
While your product title might be cute, original, and so creative, in the end, all that matters is if teacher buyers will be searching for it. So, keep your titles descriptive of what a teacher will likely search for. Save the rest for your cover image.
Be Descriptive
When I first started out, I used to think, “If teacher Carol was teaching comparing fractions, she would go to TpT and type in ‘comparing fractions'”.
Guess what Carol, you just returned over 19,000 different products that you could use to teach comparing fractions.
If Carol was sitting in front of me, I might ask her, “Are you comparing fractions on a number line? Are you comparing fractions and ordering them? Do you want to compare fractions in word problems?”
Buyers may start out general in their search, but they are likely to refine their search based on TpT suggestions, or realizing they need to be more specific.
So, get specific. If your product is a comparing fractions holiday themed activity, include that in your product search.
Need help getting specific? Get a “Show Up In Seach: Crafting Your Ideal TpT Title” guide. I included a FREE digital title tracker to help you SEE how your new title are performing. In as little as 10 minutes a day, you can increase traffic to your TpT products all by changing up your titles.
I don’t know about you, but my cocktail is empty. Besides, I need to jump into my data and start planning my next quarter’s updates and expansions. You should join me.
Want to chat more? Find me over on Instagram and send me a DM. I would love to talk all things TpT data and SEO.
