Hey, TpT queens! I wonder if we have this in common. I have two new products ready to sell on Teachers Pay Teachers. They are burning a hole through me right now because I feel like I am sitting on the juiciest gossip this season. But because my products aren’t optimized yet, I haven’t posted them.
Do you want to IMMEDIATELY post your latest product creation to TpT as soon as it’s done? I do – but let me fill you in on why that is totally a bad idea.
I have a store FULL of products that I rushed to list. WHY? Because I am pretty sure I have undiagnosed ADD. I HAVE to post them as soon as I finish. The result? They aren’t selling as great as they could be, and I have to do a lot of cleaning up.
So, rather than rushing to TpT and setting yourself up to not be as successful as you could, why not make sure your listing is in tip-top shape before you list it? Trust me on this one.
The aim of this blog post is twofold:
- Share what an optimized product ready to sell on Teachers Pay Teachers looks like so you can be rolling in the dough
- Outline the dangers of not optimizing your listing to its full potential
Title
Who is your ideal buyer, girl? A great title is any title that your buyer is searching for. You don’t want to select a cute or cheeky title here. You want to walk in your customers heels and think how they will search.
Don’t forget your keywords, because they matter! You want to narrow your title down enough so that it will rank and show up without being too broad and getting lost in the crowd.
Need help finding a title’s sweet spot? Check out this BLOG POST!
Description
Think of your TpT description as a personal ad. Your buyers are trying to decide if they should swipe left or right. We definitely want them swiping, or rather clicking in your product.
A solid description not only helps buyers understand your product, but it can also save your tush if a customer comes back with complaints. By including all the important deets in your description, you’re giving yourself a little insurance policy in case anything goes awry. So, make sure your description is on point and you’ll be swiping right on sales all day long.
You know that little blurb next to your product cover when it pops up in search results? That’s your time to shine, honey! It’s called a snippet, and it’s your chance to catch a buyer’s eye and make them click on your product faster than you can say “cha-ching!”
But wait, there’s more! Your snippet and description need to have all the right keywords to help your product rank higher in TpT’s search results. So think about all the fabulous things your product has to offer. Is it perfect for centers, small groups, morning work, or whole group games? Then shout it out loud and proud in your description! These juicy keywords will help your product show up when someone is searching for similar items.
You gotta think about the nitty-gritty details when it comes to your TpT product description. What kind of activities will your students be doing? Is it a zipped file or a clickable pdf? Will they need a Google account or access to Google Classroom? You gotta let your buyers know all this stuff so they can be prepared to use your awesome resource.
And don’t forget about those links, honey! If you’ve got other products that would complement the one you’re selling, throw those bad boys in there too.
Images
Did you know that images speak louder than words? Yes, you heard that right! Your product’s visuals are more likely to catch someone’s attention and help them make sense of it than the text. Our brains process images 60,000 times faster than text, which is why your product covers, thumbnails, previews, and video previews are crucial.
Now, don’t get me wrong, the text matters too, but mainly for the TpT search algorithm to match a potential buyer to your product. But let’s be real, you want your visuals to showcase your product, not some font or clip art.
Let’s give people a visual treat! Let them SEE what your product is all about, whether it’s through pictures you took, had taken, or created through photo mockups. Get creative with your visuals, and you’ll surely catch your buyer’s eye.
Tags
TpT allows you to tag your products based on grade level, content area, and types of products? That’s right! By selecting tags that are relevant to your product, you’re giving yourself a better chance of attracting the ideal buyer and getting matched with their search by the TpT algorithm. So, don’t be lazy with your tagging game. Put some effort into it and watch the magic happen!
Previews:
You want to know what gets buyers to hit that “Add to Cart” button? It’s your previews, honey! Over 60% of buyers say they make a purchase based on what they see in those previews. So, you better make them good.
Your previews should be like a sneak peek into your classroom – show those buyers what your product is all about! Get up close and personal with your materials and give them a taste of what they’re getting into. And don’t forget to anticipate their questions – answer them in your previews, so they don’t have to go looking for answers elsewhere.
Video Previews:
If you really want to make an impression, go all out with video previews. People love ’em! But remember, it’s not about showing off your product – it’s about showing buyers how your product can TRANSFORM their classroom. Think about their problems and show them how your product can solve them.
And here’s a pro tip: include testimonials in your previews! Show buyers what other teachers are saying about your product – it’s social proof that your materials are top-notch. So, choose your testimonials wisely, and make sure they’re singing your praises loud and clear.
Conclusion:
We all want our TpT listings to be the Beyoncé of the search results – slaying the competition and making those sales. But that’s not gonna happen if your listings aren’t optimized for both the TpT search engine and your potential buyers.
That’s where optimization comes in, honey. It’s the secret sauce that makes your product stand out and entice buyers to click that “Add to Cart” button. And don’t you worry about past listings that weren’t optimized, because it’s never too late to make them pop.
Optimizing your listings means more traffic, higher conversions, and more sales – without having to constantly create new content. So always keep an eye on your listings and analyze your data to make sure they’re healthy and ready to slay. Get it, girl!
Need help optimizing your products? Book a product photography, video session, or both!